Our Inspiration & Code of Ethics
Our Inspiration: Halo the Wonder Dog
My full name was Halo the Wonder Dog, the Halo for short. I lived with my dearest human from 2004 to 2016. I was about a year old when I found my forever human. I was found on the streets in Raleigh by a friend of my human. I was so happy to have a home again.
I had a good life with my human. We went to the ocean and the mountains and to my human’s family farm. I walked my human around our neighborhood multiple times every day. I enjoyed the breeze in my fur on our car rides. I had a rain coat for walks in stormy weather and a warm sweater that my grand human made for me.
I enjoyed my food, but I especially enjoyed it when my dearest human cooked meats for me, such as chicken, pork, beef, and turkey. I am the inspiration for Dearest Human Pet Products. I hope all pets will enjoy our delicious treats!
Code of Ethics
- We vow to provide simple edible products. If we can't pronounce it, we won't use it. We want to create simple ingredient products to get our pets closer to a natural diet. To be clear, this means no additives, colors, preservatives, questionable meat, or fillers. The tradeoff is that our products won’t have a long shelf life. We think this is worth it.
- Our food materials will be single sourced from organic, ethical- environmentally, politically, treatment of animals, small, woman/queer/person of color owned businesses if possible- farms and producers. We want to support businesses that share our priorities and add to the sustainable future that is ahead of us. Our food materials won't be the cheapest, or available under all circumstances. Which means our products won't be, either. We think this is worth it.
- Our marketing and communication will be transparent and understandable. We will not play games or tell lies. We expect to thrive more from word of mouth. And we expect that our financial success will be secondary to living our ethics. We think this is worth it.
- Our non-food items and packaging will rely heavily on "used" (post-consumer) materials. The more we can reuse and repurpose, the better. We hold the stance that our world already has plenty of products and packaging in it. We believe that an integral part of changing the business model is to change from one of creation to one of reuse. This will limit the types of products we can provide, and the shelf life of those products. It will require us to produce the packaging ourselves, using a template and system we create. It requires reliance on material sources that cannot make guarantees on the materials they will always have on hand. We think this is worth it.
- We strive to not just offset our environmental footprint, but to lessen it from the beginning, by utilizing sustainable, creative production techniques. Specifically, we will be thinking of not just the waste we create, but the resources we use during all phases of sourcing, production, and delivery, with an eye to lessening, reusing, and repurposing. It means we will need to be creative and flexible, and our systems will not be "set it and forget it". We think this is worth it.